Our #1 best-seller — and the blend that built the brand.
 
Western Style Barbecue Seasoning was originally created for everyday use, long before it ever had a label. The flavor spoke for itself, and demand grew the old-fashioned way—people kept asking for more, building a loyal following over time.
 
Bold yet balanced, this seasoning delivers classic barbecue flavor with a smooth, well-rounded finish that enhances meat without overpowering it. Designed for consistent results, it performs just as well on a weeknight grill as it does in a long smoke.
 
Perfect for brisket, ribs, chicken, pork, burgers, and more, this is the go-to barbecue seasoning customers return to again and again.