The Original Recipe That Started It All.
 
Since 1967, Western Style BBQ Seasoning has been the foundation of the Adkins lineup. Crafted with the same original recipe for nearly six decades, this signature blend delivers the bold, balanced barbecue flavor that generations of families, pitmasters, and backyard grillers have trusted on everything from brisket and ribs to burgers, chicken, vegetables, and fries.
 
Whether you’re smoking low and slow, grilling over an open flame, or seasoning a quick weeknight meal, this versatile blend creates rich barbecue flavor, beautiful color, and dependable results that have made it an Adkins classic.
 
Flavor Notes
Bold barbecue spices • Savory garlic • Balanced black pepper • Rich paprika • Classic Texas barbecue flavor • Beautiful color
 
Perfect For
Brisket • Ribs • Burgers • Steaks • Chicken • Pork Chops • Sausage • Fries • Roasted Potatoes • Vegetables • Grilled Corn
 
Cooking Tips
Season generously before grilling, smoking, roasting, or baking. For larger cuts of meat, apply the seasoning 20 to 30 minutes before cooking to allow the flavors to develop. Finish with Adkins Western Style Sweet BBQ Sauce for an authentic Texas barbecue experience.
 
Pair It With
Pair with Adkins Western Style Sweet BBQ Sauce for a sweet, smoky finish, SPG+ Seasoning for deeper savory flavor, or Texas Style Brisket Rub when cooking low and slow.
 
The Adkins Difference
Proudly crafted in Texas since 1967, Western Style BBQ Seasoning is made with all-natural ingredients, contains no MSG, and is gluten free. Backed by four generations of Adkins family craftsmanship, it’s the original recipe that started it all and continues to bring bold Texas barbecue flavor to tables across the country.